Measuring Success

Export Marketing and Outreach Practice and Most Common Metrics

Desired Business Outcomes for Export Promotion

  • Total value of new exports
  •  Share of SMEs that export
  •  Total number of jobs supported by increased export sales

Exporting Outreach and Marketing: Output Success Indicators

Metrics benchmark performance and drive improvements in the activities that a community undertakes. Following are the most common output metrics used to measure results for key categories of activities.  Practitioners may use these as a starting point to guide the selection of metrics that matter for their efforts.

Identify companies that can export

  • Number of identified exporters
  • Number of unique companies contacted though BRE visits, surveys, meetings

Recruit companies to participate in export programs and services

  • Number of company contacts (visits and phone) to discuss programs, events
  • Number of referrals